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  Denotation & Connotation blog tasks: advert analysis 1) Write an analysis of the  WaterAid advert above  using denotation, connotation and analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert? Denotation:  what do you see? There are colourful strips behind every letter their is a light lime packet and colourful skittle and a light blue cloudy sky in the back round  Connotation:  what is suggested? What does it mean? they are suggested colourful skittle to make in look good and the lime packet to make it look sour a sky in the back round to make it look like in the air in the sky with the clouds and colourful strips to make it look like its making it fly  Analysis:  what is the effect on the audience? How is this effect created? this effected the addience   by making them feel happy and joyful by making it colourful and the sky to make it look like there flying